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Hey, I'm Jade! 
A creative UI/UX Designer

I’m a User Experience / Interface Designer dedicated to creating impactful and engaging user experiences. I blend creativity with research to design solutions that are both thoughtful and effective.

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Dive into my story

About Me

I’m a UX/UI designer focused on creating thoughtful, user-centred digital experiences that balance business goals with real user needs. My approach is grounded in understanding people first, what they need, where they struggle, and how design can make things simpler, clearer, and more meaningful.

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​I work effectively in complex environments where design balances user needs, technical constraints, and business goals.

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Academics

I hold a Bachelor's Degree in Creative Technologies (2023) and an Honours degree in Visual Communication, specialising in UX design from Open Window Institute (2024), where I was awarded a Pangolin Award for the most successful Honours project, Layera 2024. This foundation shaped my approach to design, combining strategic thinking with a strong focus on user behaviour and experience.

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Experience

For 15 months, I played a key role in the redesign of a Broker Portal for Old Mutual Insure, one of South Africa’s leading insurance providers. Working within Agile teams, I collaborated closely with developers, stakeholders, and cross-functional teams to deliver over 200 screens and 20+ user journeys across a complex, multi-functional platform. I worked alongside other designers, contributing to core user journeys and interface consistency, and supported the design handoff to development to ensure alignment between design intent and implementation

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I served as the face for the digital design team in stakeholder engagements, leading presentations and demos and translating complex UX decisions into clear, business-focused narratives. I worked closely with my team to address stakeholder questions and ensure accurate, well-informed responses, maintaining strong alignment across design, business, and development.

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Additionally, I contributed to the design of a commercial quoting portal for Specialty lines of insurance, extending the platform’s capability for specialist broker workflows.

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Approach

I work across the full design process, from discovery and research through to interaction design, prototyping, and usability testing. My process follows a user-centred design methodology: starting with empathy, defining clear problems, exploring ideas, and continuously testing and refining solutions.

Using Figma, I design scalable systems and intuitive interfaces, maintaining consistency across complex platforms while navigating stakeholder and business requirements.

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Expertise

Design & Product

  • User-centred design (UCD)

  • UI/UX design & interaction design

  • End-to-end product design

  • User journey mapping

  • Problem definition & solution framing

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Execution

  • Wireframing & prototyping (low- to high-fidelity)

  • Usability testing & iterative design

  • Figma (prototyping & design system)

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Systems & Scalability

  • Design systems & component libraries

  • Component architecture & variant management

  • Maintaining consistency across large-scale platforms

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Collaboration & Delivery

  • Agile/Scrum collaboration

  • Cross-functional teamwork (dev, QA, business)

  • Sprint planning & refinement participation

  • Developer handoff & implementation alignment

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Stakeholder & Communication

  • Stakeholder engagement & presentations

  • UX storytelling (translating design into business value)

  • Running demos & design walkthroughs

  • Requirements alignment & functional collaboration

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Values

  • User-centricity — designing with real user needs in mind

  • Creativity — embracing fresh, innovative perspectives

  • Attention to detail — ensuring every element is purposeful

  • Collaboration — working effectively across teams

  • Continuous learning — staying current with evolving design practices

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Jade Pieterse Portfolio 2026

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